Facebook has just removed the requirement that promotions on Facebook only can be administrated through apps.
Is that good news for all brands or will it just create tons of spam?
The discussion has started.
To us, we think there are four other major aspects to this issue its important to remember.
1. More companies will do stuff. Many of them will use the free solutions available. For sure. It is likely this will be a low-entry service to get more companies going.
2. More companies doing stuff increases the risk for spam. Luckily Facebook has algorithms the make sure the best content is shown the most. We truly believe helping others, stand out and be nice is still the best long term strategy even on Facebook.
3. When more companies do stuff, more companies will spend more time on their Facebook presence. It is likely the need for tools that creates more advanced solution and optimise presence will increase.
4. As always, if you want to succeed you have to create campaigns that differs from all the others campaigns out there. Stand out and create a story that spreads. There are several solutions out there helping creating cool things fast. Fanbooster is of course one of them.
Our general thought is that this is cool! We think its a low-entry opportunity you for sure should look into. It is always a great idea to get more data on how your customers behave. So start testing with this feature as well!
In Fanbooster we have a number of solutions to create business on Facebook. We have an advanced solution for data collection to collect e-mail, phone numbers etc, you can monitor your page and benchmark it vs competitors, listen to what is being said about your brand or selected key words all over social media and create stunning and advanced Facebook apps in a glance. Ok, that was the commercial part, but the point we are trying to make is that the new feature from Facebook is just a tiny fraction of what can be done. And if everyone rush doing similar campaigns…that campaign is less likely to work. So make sure you stand out!
Oh! And by the way. A final notice. Fanbooster's main competitor is "brands doing nothing on Facebook". The news from Facebook will for sure make more brands do something…and helping us in fighting our Doing Nothing nemesis
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