Webinar with Facebook's Head of SMB marketing

Did you miss Felicity McCarthy’s webinar yesterday? Here’s a short summary:

Facebook allows you to connect to people who matter to you, whether they are family or colleagues. People also care about companies and organizations. And vice versa – companies care about people.

In UK 33 million users are active on Facebook – about 66% of them daily. 27 million use the mobile app or interface. Here’s a couple of cool observations:

-        The reach on Facebook is twice the reach on TV-commercials. Daily.

-        In UK, Facebook gives twice the ROI of newspaper- and magazine ads.

In UK, 61% of all Facebook users are connected to at least one business Page. Think about what this number is using Facebook 1,1 billion users instead of UK’s 33 million.

People want to connect and support their local businesses. As a business, it is important that you add value to this support.

Facebook allows you grow your reach at every step of the sales-cycle. Every impression gives you the possibility to be top-of-mind when someone wonders where to have lunch, or buy his or her next TV.

Key factors:

-        Find your target, and add value for them

-        Be on Facebook. Or, not only be there, but share your passion on Facebook.

-        How are you going to change the world?

-        Share stories about your customers and showcase your products also allowing feedback.

Finish your Page:

-        Fill in all About-info (location, opening hours etc)

-        Use a profile picture that represents your company

-        Use a Cover photo that represents your companies values

-        Claim your Facebook username

Top tips:

-        Be short and sweet

-        Use eye catching images and videos

-        Be quick and relevant. If It happens today – post it today.

-        Plan your posts, and be consistent. Once a week, twice a week, every day, whatever suits you. But be consistent.

-        Don’t wait till over the weekend. Post via mobile if you have to.

Find your customers:

How to get more customers? Fans who care?
Facebook allows growing companies with limited budgets to reach more people.

-        Use targeting functions

-        Create creative ads worth strong call-to-action and “exclusivity”

-        Vary your ads (at least 4 of each)

-        Monitor and change

Maintain relations:

Your fans Likes, Shares and interactions drives your Word of Mouth, by creating a story on their own Facebook timeline. Be engaging, ask for feedback. Their honest opinions will boost your reach.

-        Promote your posts to reach more

-        Use Facebook offers

-        Sponsored stories

-        High-quality content

-        Lead-capture by apps

-        Measure. Measure. Measure.