Facebook had a press event earlier today about their new news feed. Read our summary below and our thoughts on what this means for advertisers.
Summary for the lazy ones
- More space for content.
- Advertisers will have the possibility to target more.
- More sub feeds introduced. (fees for photo, video etc, close friends etc)
- More important with pictures.
- Stories may trend.
- Less content next to the news feed.
- Changes implemented today.
Bottom line, spend more time on your pictures.
Geek summary
- How we use the news feed has changes. The number of photos has increase to almost 50 % and post from pages are almost 30 % of the total shares stories
Based on the changed user behavior, Facebook has changed the news feed. The focus is more on photos and making the user experience similar on all devices.
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| New news feed design |
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| Detail: News feed content when a user likes a page |
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| Detail: Most shared |
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| Detail: upcoming events |
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| Trending articles |
Multiple news feeds
A typical Facebook user refresh their news feed pretty often to get the latest news. We are simply infoholics and always want more updates. To allow the user spend more time on the news feed, Facebook launched multiple news feeds. More time spent on Facebook is of course similar to more possible ad spendings
Each user will have several news feeds. You can choose to show newsfeed from close friends or with some specific content type like music, photos or others. Facebook will use Graph Search to categorize the news feeds.
What does it mean for advertisers?
- Your page cover photo is even more important. It will now be visible in the newsfeed
- Facebook will work on all devices.
- There were no news about changes to applications and no new ad formats.
- ..but ads may be even more targeted based on the sub feeds.
To sum it up. You have to work even more on your photos and cover photo. In addition you will soon be able to advertise directly to a specific news feed category. For example music news feed for artists.
See the full press event from Facebook below.
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