Facebook clicks: Mobile vs desktop

We all know mobile is booming. Even grandparents use smart phones to read papers, take pictures of their grandkids and play sudoku. We know we use smartphones to check our Facebook feed. But how many clicks on links are there on mobile vs desktop?

Clicks on Facebook links

Based on statistics from fb.st we are able to track the total number of mobile clicks from a mobile vs desktop device. Below are the total average of all clicks on the most used shortened URL on FB.st from 1.Juli 2012 to 28.february 2013.  

1.Juli 2012 - 28.February 2013 for fb.st URLs

The numbers are an average of fb.st URLs in the last half year. 35.48 % of the clicks are from mobile. A majority of the clicks are from Norway, Sweden, Denmark and United Kingdom.

But please remember, this is an average. A further look at the data shows there are huge differences in countries, industry and what is being communicated.

Click per industry

To give you a brief intro into the differences. The graph below shows the click percentage from mobile in five industries. There are also pretty big variations from case to case, ranging from 5.85 % (insurance company) to 59.76 % mobile clicks (fast food company).

The conclusion must be that mobile is a definite factor and no longer a trend. That said it is important you track for yourselves how your users behave on the different devices.

Statistics from  fb.st

The URL shortener fb.st is mainly used for Facebook posts and gives a good indication on Facebook activity.

The example to the right is a good example of how fb.st is used. When the fb.st-link is clicked, we track which devices have been used and can create statistics based on this input

These statistics are all based on fb.st URLs. Several million clicks have been used for this study. But remember. Only links with fb.st are in these numbers.

Working Facebook applications on both mobile and desktop

All Fanbooster applications have a fb.st URL. When the fb.st URL is clicked, Fanbooster automatically directs the user to either a desktop or mobile version of the app.

fb.st is a customers only product. That makes it spam-free and more trustworthy for the user.

Facebook application, mobile and desktop version

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Meet the Eggums

Its about time you meet the Eggums. If you are a Fanbooster customer, you might have run into one of these guys.

The story starts on a rainy day in Copenhagen. Apple has just launched the iPad. The 72 year run of the soap opera The Guiding Light ends as its final episode is broadcast. In The New Theater in Copenhagen David Plouffe, Barack Obama´s campaign manager in the 2008 presidential rally, is  giving an extraordinary key note to a packed audience. Among the audience is the 53 year old Norwegian serial entrepreneur Olav Eggum. Olav was about to sell his shares in the online project management software Projectplace and was enjoying life. 

Seconds before David Plouffe entered the stage

David Plouffe described how the power of social media had made Barack Omaba President of the United States. Olav Eggum was stunned. This world was new to him. He needed to know more. 

Olav jumped on the plane back to Norway and had a drink with Vegard Eggum, his youngest son. Olav was overenthusiastic about how Obama had managed his campaign and was eager to start a new venture in the social media sphere. Vegard and Olav agreed to dig into the world of Facebook. Vegard ordered a bunch of books. Olav finished his drink.

Olav wanted Vegard to leave his full-time job as a rockstar to be, and join a new venture. Vegard agreed on one condition, Olav had to give him a promise: They should never compromise on the business culture. The company should always be filled with passion, honesty and fanatical support. Olav promised. A few weeks later Fanbooster was born in the Eggums hometown, Kongsberg.

The first move of the Eggums was to get a third Eggum on board. The oldest son, Erik Eggum, was the obvious CEO for Fanbooster. In the strict regime of Erik, they built a CMS for Facebook presence and the customers started rolling in. Why, is some sort of a mystery. The Eggums never had time to sell nor market Fanbooster. The common conception among the Fanbooster employees is that the good karma of the Eggums made things happen in those early days.

Fanbooster is still headquartered in Kongsberg, a city founded on silver mines and has given the world superstars like A-HA´s Morten Harket, the psychic Marcello Haugen and the ski jumping brothers Asbjørn, Sigmund and Birger Ruud. In the last year Fanbooster has opened offices in Oslo, Stockholm, Helsinki, Amsterdam, Sofia, Bangalore, London and Berlin. Nevertheless the Eggums remain the soul, heart and backbone of the company serving as Chairman, CEO and Product Rockstar.

Olav Eggum, the old guy

Don´t be fooled by the dull picture. Olav is most likely one of the youngest old men out there. Its somehow strange, but Olav is the one keeping us all updated on new technology and trends. Spending lots of his time crawling social media and keeping up with all the new tech stuff.

Most heard from Olav is "check this out", "anyone know this guy?" or "need another drink?". Olav is always eager to pursue new business opportunities.

Want to be Olav's friend?

Erik Eggum, the CEO

Someone has to fix everything. In Fanbooster, Erik is the one. He probably knows everything that goes on in the company. Being the older Eggum-brother, Erik keeps a friendly, but strict eye on all of fanboosters, including his own family. Erik's management strategy is to make sure all employees are having a tremendous time at work, but never letting a single customer down.

Erik can´t drink beer without aquavit, the infamous Norwegian liquor no one really likes.

Want to be Erik's friend?

Vegard Eggum, the product champion 

Vegard´s goal in life is to befriend every single person on the planet. The only thing holding him back from meeting that goal is that he has trouble breaking up from the people he meets. He thinks all people are nice so he simply tends to help them until they´re happy. In Fanbooster, Vegard is the product champion. He is probably the individual in Norway that has built the most Facebook apps.

Vegard spends most of his time outside social media on music. Check out one of his music videos below. It's the last one he made before joining Fanbooster. 

Want to be Vegard's friend?

Vegard is the guy tree climbing lead singer with the cool sun glasses. 

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Vegard´s secrets: How to use Google Web Fonts in Fanbooster!

-Learn how to master Facebook with Fanbooster-

This is the first post of a series of tips&tricks regarding use of Fanbooster, and Facebook in general, written by me - Vegard Eggum, Fanbooster co-founder & Facebook geek.

How to use Google Web Fonts in Fanbooster!

In this post I will show you how to make use of Google Web Fonts in Fanbooster.

Many of us would like to use some cool looking fonts in our apps. The easiest resource for this is Google Web Fonts. It gives you the opportunity to add that little extra to your app.

Step 1:

First off - go to http://www.google.com/webfonts

Browse through the fonts and pick one. Click Quick-use:

Step 2:

Copy the the code of your selected font.

And paste it in an HTML-widget in your Fanbooster app:

*REMEMBER TO CHANGE THE LINK TO HTTPS!

STEP 3:

Head back to see Google Web Fonts and copy the font name:

Paste the font name in the font family field under the Style Settings in Fanbooster:

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Then - BOOOM - the text in your Fanbooster app is now using your chosen Google Web Font!

Here you can see GWF in action in a Easter-quiz template that we just released in our platform.

And remember; our templates are completely customizable so if you want to customize anything - you can! :)

Now - go play!

If you have suggestions on topics that you would like me to write about - please feel free to drop your suggestion on our Facebook Page!

PS: you can also download fonts from Google Web Font if you need the same font incorporated in your design. 

/Vegard

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Fun facts om de nominerte til Facebook Page of the Year 2013

English version of this blog post available soon

Shortlisten til Facebook Page of the Year er klar. Hva man bør legge til grunn for en nominering er ikke lett å vite. Jeg ønsket uansett å ta et lite dykk ned i tallene bak pagene. Hva har de skapt av resultater og hvordan er de sammenlignet med hverandre?

Jeg tok en sjekk i nye Fanbooster Monitor og så hva jeg kunne komme opp med: noen overraskende resultater og noen selvsagte. 

Vennligst merk at data for Microsoft Norge og Kosthold er kun er tilgjengelig fra 28.januar 2013.

Antall Fans og Talking About som vist i videoen er spennende nok. Men hvordan skal man bedømme sider opp mot hverandre når de har ulikt antall fans til å begynne med, ulike mål og skaper ulik mengde interaksjon?

I tillegg til de vanlige faktorene som antall fans og antall talking abouts, kan det også være interessant å se på noen av faktorene som vist i tabellen under. Den viser åtte av sidene og nøkkeltall for den siste måneden for hver enkelt av de.

1. Page Post:  Antall poster fra siden siste måned
2. Fans: Snitt antall fans siste måned
3. MG: Antall nye fans siste måned (NAV kun tall 24 dager)
4. TA: Snitt antall Talking Abouts (Interaksjoner) siste måned
5. TA %: Snitt antall Talking abouts per fan
6. TA / PP:  Snitt antall Talking About per post fra siden.
7. TA % / fan: Snitt antall Talking About per post i forhold til antall fans.

Største og mest samlet interaksjoner

1. Komplett: 215,902 Fans og 9.344 TA
2. Kreftforeningen: 141,103 Fans og 1,848 TA
3. Netcom: 70,435 Fans og 5,583 TA
4. Godfisk: 68,224 Fans og 2,742 TA

Komplett har både flest Fans og hatt klart størst vekst i antall Fans, mens Komplett og Netcom har skapt mest Talking abouts (TA). Samlet sett står Komplett, NetCom, Kreftforeningen og Godfisk for en majoritet av både antall Fans og antall Talking Abouts. Det er de åpenbare tallene om størrelse. 

Engasjement i forhold til størrelse

TA per fan

Antall Fans og Talking About er fine nok tall. Men hvordan skal man vurdere sider opp mot hverandre når de har ulikt antall fans til å begynne med? En mulig måte å gjøre det på er å se på Talking About %. Det vil si hvor mange Talking Abouts har du av det totale antallet fans.

Tallene viser at det ikke er en direkte sammenheng mellom antall Fans og Talking About %. Det kan argumenteres for at TA % gir en indikasjon på hvor godt innhold siden har.

Engasjement i forhold til egen aktivitet 

Hvor stor rolle spiller det at siden er aktiv og poster ofte? Noe som kan gi en indikasjon på dette er TA per post og TA% per post i forhold antall fans. Det vil si hvor mange interaksjoner man kan vente seg per enkelt post i antall og prosent av antall fans.

Flest TA per post:

1. Komplett: 194,67
2. Kreftforeningen: 115,50
3. Godfisk: 83,09



TA % per fan

4. NetCom: 77,54

Legger vi derimot størrelsen inn som en faktor, får vi derimot NAV som den soleklare vinneren. Oversikt over flest TA % per post i prosent av antall fans gir grafen til høyre.

Vi ser her at det er en relasjon mellom å poste hyppig for å maksimere totalt antall TA, men det gir heller negativt utslag i TA% per fan hver enkelt post får. 

Hvem er Facebook Page of the Year? 

I tillegg til til alle tallene over kommer effekten av annonsen og selskapet sitt hensikt med siden. Det er stor forskjell på målgruppen på sidene. En side som NKF (kommende og eksisterende studenter) vil aldri ha like stor potensiell målgruppe som Netcom (alle mann alle).

Vi tror heldigvis det ikke et endelig svar alle kan enes om. Det kommer an på hva selskapene ønsker å oppnå og hvordan man skal bedømme verdien av de ulike faktorene. Men allikevel bør dette spille en rolle i bedømningen av hva som er en god strategi og gjennomføring.

Hva synes du skal vektlegges når man bedømmer Facebook Page of the Year? Skal man se helt bort fra tallene og kun bedømme design og inntrykk eller bør vekst og engasjement måles og spille inn? Skal Komplett vinne fordi de har den desidert beste veksten eller bør andre faktorer spille en rolle?

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Changes to Facebook

Changes in Facebook As you might have noticed, Facebook is doing some changes to their system. Some of you might have seen the Developer Alerts in Facebook.

Please note! No actions needed from your side regarding this change. The migration will happen automatically on Wednesday 6.February and have no urgent impact on your apps.

 We will monitor all apps created in Fanbooster to make sure nothing unexpected happens. If actions are needed from your end, we will send you a notice.

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