Are you ready for the Christmas season? We are. We love to see how businesses use Facebook actively for their marketing efforts before and during the Christmas season.
Christmas is about tradition. Getting together, having a great dinner, and opening presents. This Christmas, technology and tradition belong together. Today, we’re more connected than ever to the people and things that matter to us. You also have to take in consideration that 2013 is a multi-channel year. It’s crucial to have your business message across as many channels as possible.
“Successful cross-channel selling will be the difference between a bulging stocking and a lump of coal for retailers this Christmas.” (Retail Week, July 2013)
We check Facebook through mobile device 14 times a day. (IDC Always Connected Report, March 2013). People are searching for, and collecting impressions not just from their desktop – but also from mobile phones and tablets. We share photos, and send greetings to loved ones - technology and tradition come together at Christmas.
Use your page to drive traffic to your site or store
- Set up your page to attract more traffic to direct to your site:
- Include a link to your website, general email address, phone number and blog. If you have a store, make sure your address, opening hours and telephone number are accurate.
- Select a cover photo that represents your product or business category.
- Invite people to connect to your page – your own friends & family. Import a list of your customers to invite them to like your Page.
When it comes to identifying customers for your Christmas marketing efforts – you have to consider the ones that are going to shop a gift from your store. Are you promoting a nice bracelet for women? Target this to men. Perhaps you are pushing gifts for men? Save the ladies by promoting the perfect gift for a man - targeted to women. Are you promoting children toys? Target this to women too. Statistics shows that women are more likely to shop the gifts for Christmas.
Create content that appeals to your target customers
- Use a shortened link to drive fans to your website to complete the purchase. If you have a store location, create posts to drive customers to drop in.
- Clear, eye-catching images drive lots of engagement from fans.
- Test to learn what content works best with your customers.
- Consider using fan-submitted images and always be responsive to questions and comments.
- Hosting interactive calendars/quiz applications is a great way to drive engagement.
(Learn more about creating calendars for Facebook)
Advertising with Facebook
- Reach the right people
o Consider target customer segments.
o Connect with the right people
o Their social engagement will provide your word of mouth
- Every day, everywhere.
o Your business message is shown across mobile, tablet and desktop devices.
o Your potential customers are spending more time on Facebook.
- With proven results
o Targeting right message to the right people delivers great results.
o Testing and improving your strategy is imperative.
Are you linking your ad out of Facebook and into your online store? Make sure your landing page is the page with the initial product. Don’t leave your customers searching for what they are looking for.
You may also target to the right people. You have think about demographics. As stated above – if you are running an ad on a gift, it might just be a good idea to target this to moms. Now we already know lots about our target audience. We know something about their gender, their life stage and age.
Think about who are most likely to purchase your products. You can use custom audiences to segment and target the right message to the right people.
