Facebook x-mas calender

Launching Christmas Calendar widget

Has your VP of sales and marketing told you to "do something" to promote your brand before Christmas? This might be why.

We spend an enormous amount of money in December. In Norway, we spent an average 1.750 USD per person in December 2011 (source). For 2011, statisticbrain says 90 % of us spent some of that money online (source). 

Short story: We spend lots of money on Christmas shopping and we buy more and more online. (If you are the VP of sales and marketing you probably know this and desperately want a piece of it.)

Easy to use Facebook Christmas Calender

No matter who you are, we have created a solution we think will help you. An easy-to-use Facebook calendar. It´s made to allow you to be up and running really quick.

Need some inspiration? Check out some of the cases below. Please note. Cases are from 2011. The newly launched calendar function will create much more awesomeness. Check out our quick and dirty demo our superhero Vegard created for fun.

 

Moods of Norway

  

Folkeuniversitetet

  

Canal digital

Want to check out a demo? See our quick and dirty demo and click around yourself.

Features

For you geeks out there. Here are some of the features in the calendar widget:

• Create calendars from pre-defined templates and layouts.
• Choice of Calendar layouts (round (like a Christmas ball), triangle (like a Christmas tree)  and square (like a regular month calendar) 
• All calendars fully customizable.
• Ability to create the calendar for any period of time (couple days, a specific week, a whole month)
• Customize the calendar from background images, fonts, colours, individual images for each hatch when closed and open
• Set Hatches to open and close on specific dates 
• Choose the timezone you want your calendar to work in 
• Customize content for each day and hatch
• Customize message for when users visit the hatches before or after the particular dates
• Ability to randomize or order hatches 
• Deploy the calendar on several pages so it could work for eg for Supermarket Chains across several pages / Outlets 

Ps. Need help creating your calendar? Please feel free to join the Fanbooster working day in Oslo. 1.November 12:30-16:00 (CET), Nedre Slottsgate 13 or simply request a web demo with one of our product geeks

read more...

Templates and other updates

As you might have realized, we update our Fanbooster platform every 3-4 weeks. Here is a wrap up some of the latest features added to the Fanbooster Platform:

Fanbooster templates

We have worked for quite a while with a feature we think will help lots of you Fanbooster users out there;  templates. It is now easy to start with a pre defined app and create stunning Facebook apparence in just a few clicks.

We will add lots of cool templates in the weeks to come. Have you seen a cool Facebook app and want us to create a similar template? Please let us know!

Other improvements

But there is more. Here are some other headlights from the last couple of weeks.

NSB using Instagram widget

Instagram widget
Set up your Instagram feed based on profile or hashtags. Perfect for displaying your companies Instagram photos, creating dynamic tab graphics, Instagram contest among others. As always - you add as many Instagram widgets in your Page App as you want.
See how NSB (Norwegian State Railway) uses Instagram.

Count widget

4Sound using count widget

The count widget allows you to create contests with increasing prizes depending on how many entries you get. You may use it as a counter for entries in a competition or a countdown to view how many entries are left in an event registration. May be used with for example Broken Glass where you can choose to display the counter above the Broken Glass (se below)

Try out our new counter template.

URL Shortner: Fb.st
We have now also released a feature so you can customize the meta tags for you shortened URLs. Works like many other URL shorteners, but now possible to do directly from Fanbooster. URLs are created as fb.st-links.

Broken glass

Norsk Luftambulanse using Broken Glass

A features very much appreciated by our customer is Broken Glass. It allows you to let content be visible for fans-only. You as an admin control which tabs to have a Broken Glass. Create a like button and put it one the tabs you would like. Easy peacy.

Check out Norsk Luftambulanse using Broken Glass

Other features is stuff like mobile access for Apps, Like Widget and a Registration Widget. 

read more...

Building opt-in database with facebook activities

Manchester City player of the month vote on facebook

Manchester City and Etihad Airways decided to let their fans vote for the player of the month. The campaign had some pretty interesting results. Let´s take a closer look at the campaign.

Campaign goal:

• E-mail newsletter sign-ups for  Manchester City 
• E-mail newsletter sign-ups for Etihad Airways
• General fan engagement

Campaign creation:
As a incentive for the campaign Manchester City teamed up with their main sponsor - Etihad Airways. One UK winner was invited to the Manchester City FC training ground to present the award to the City player and pose the opening question of their choice in an exclusive mcfc.co.uk video interview. One overseas voters won a personal message from the winning City player.

Campaign Period: 1.October -7. October.

The campaign itself was created with the Fanbooster widgets Tab-in-tab with picture, multi editor, registration and comment.

More than 70 % signups to e-mail newsletter

The campaign created the following results

• A lot of votes (we are not allowed to tell you how many, but promise it was a lot)
• 69,8 % of the participants signed up for Manchester City newsletter 
• 67,0 % of the participants signed up for Ethaid newsletter 

The Facebook app was a great way of connecting to our global fan base. 

We were delighted with the results from the vote and the level of sign-ups we achieved.

Andrew Gilligan 

(Data & Insights Manager, Manchester City Football Club)

Break-down of the campaign

Some interesting statistics from the campaign includes:

Total like growth doubled during the campaign

• Two weeks before the campaign: 17957
• One week before the campaign: 25269
• During the campaign: 48256

Entries peaking at day 2

Over 70 % of users/voters chose to sign up for City email and Offers from Etihad Airways:

As with most campaigns on Facebook the first three days are usually the most active days - and this was the results in this campaign also with the entry peak hitting on day 2 with 56% out of the total amount of unique votes.

Effect of comment field

Manchester City added a Facebook Comment field to enable the users to debate, promote and share their opinion with others and thus creating a viral effect.

The application got 960 comments spreading the story with another 19.820 impressions.

Young adults most involved

With the Fanbooster app insights we are also able to determine which demographic was the most active in this campaign.

Key learnings

It is always difficult to generalize based on only one case, but there are some interesting aspects with this case:

• Fans were willing to sign-up to the newsletter from both Manchester City and the sponsor Ethiad.  This may indicate participating in a quiz/vote that has a good price or with a brand you are fan of, dramatically increases the willingness to sign up for a newsletter. 
• The difference between sign-ups to Manchester City and Ethiad was just a fraction (2,8%). This may indicate that what you sign up for after a quiz/vote is less important than the content in the quiz.
• Using interaction and involvement on Facebook is a pretty nice way of increasing your opt-in database. If done right.

But, yeah. This is one case only and Facebook only. But the results are pretty cool anyway and gives us inspiration to dig more into this and other cases.

What do you think we can learn from this case? What other kind of data would you like to know about this or similar cases? 

read more...

the fanbooster

Welcome to the fanbooster!

My name is Geir. I've just joined the Norwegian startup fanbooster as Chief Innovation Officer. Just after a week in the company I realized I must create a way of sharing all the great stuff that happens in fanbooster.

The fanbooster founders have been so busy creating their products that they haven´t had the time to tell the world about it. Nevertheless, customers are popping in from all over the place and start using the product. Pretty cool? I think at least. That´s why I wanted to let you guys be familiar with what happens within the company and share some cool insights about facebook and social media.

So what does fanbooster do? We provide a range of tools for your facebook presence. With just a few clicks you can create stunning facebook pages, apps and get valuable insights about your customers.

Brands using fanbooster include the three awesome football clubs Manchester City, Aston Villa and Odd Grenland. For those of you not interested in football, but prefer travelling, we've got brands like Norwegian, NSB and Stena Line as well.

Enough bragging. What I really wanted to tell you was that our customers give us tons of data about what works on facebook. Stuff like when to post, how to engage in a quiz, what to write in a status update and more cool stuff for social media geeks. This insight we want to share with you. I also hope you will get to know more guys from the fanbooster team. Like Erik the CEO, Vegard the product freak, Ali the tech guru, Vidar the sales guy, Kenneth the stats cruncher and Olav the fanbooster father among others.

Looking forward to getting to know you as well!

Is there something you want to know about facebook behaviour? We might be able to answer. Hang around, comment or contact us on facebook.

/Geir

read more...